before. PS this is REAL LIFE bedhead.
In which the team at ECDC walks us through the five steps necessary for perfect, Valentine's Day BEDHEAD.
YOU'LL NEED: a diffuser, a blow dryer, a dry shampoo (ECDC recommends Psssst!), a hair cement or volumizing powder, and a hair paste.
AND IF: you're starting with day-old hair, you can skip directly to step number 3.
Shampoo as you normally would, but condition only the ends of your
hair. Don't brush or comb after washing - you want the texture.
2. Diffuse hair until halfway dry (you're using a diffuser at first because a diffuser mimics the effects of air drying -
without the longterm, weigh-it-down effects of gravity), while integrating THE SMOOSH. The key to bedhead
is THE SMOOSH - a grab and release. When you hit the halfway-dry point, switch to a blowdryer. This will let it stray towards disheveled, instead of just wavy or curly. DON'T be afraid of a hair flip.
During the SMOOSHING process, you'll want to be constantly lifting
the hair at the crown, mussing it and adding texture. While you'll
really start shaping it in the next step, start thinking of your bedhead
as an updo - you're going to want it to have shape and a profile, and you can get that started while your hair is drying.
3. Spray dry shampoo at the roots of the crown, from 6"-12"
away. Work in the shampoo while lifting the hair and adding texture.
Sprinkle your cement powder/volumizing powder at the crown, and start
to back comb that area with your fingers. As you would an updo, pick up
places that you want to highlight, and tuck and shape the front and
sides. The beauty of this is that its messy, and that it's going to move
around through out the day - embrace that.
5. Use a little bit of paste (not hairspray) to "seal" the
look - this will keep your hair flexible and moving. Throughout the day
you'll want to periodically re-smoosh.
after. HUBBA, HUBBA.